Youthlure is a unique skincare product for men who take care of the skin. It contains a highly-active cell revitalisation action as well as rejuvenating ingredients that deliver natural anti-ageing results. It leaves the skin looking smooth and feeling soft while it also soothes the skin exquisitely well.



The Crambe Maritima Extract (Sea Kale), which is one of the key ingredients, brings with it a multitude of benefits as it works to revitalise the skin, soothe it and can provide it with regenerating properties. The revitalising effects can stimulate and protect Glycosaminoglycans (GAG) as well as the production of collagen and germinative cells. This can slow down the ageing process and deliver anti-free radical benefits. This unique property can work to stimulate and protect skin cells and support the generation of new ones. It can protect against collagen degradation and can stimulate collagen neosynthesis. It can stimulate Ceramides II synthesis and can act as a cell rejuvenator by extending cell activity & reducing ageing. (source: PROSPECTOR)


The product has Hyaluronic Acid which helps to plump up the skin ensuring the right degree of hydration and smoothness. The Vitamin E and natural oils, including Almond Oil, Macadamia Seed Oil, Jojoba Oil, Argan Oil and Karite Butter actively work together to reduce the signs of ageing while bringing the skin back to life.


The hydrating properties leave the skin looking youthful, supple and fresh. The Hyaluronic Acid is produced naturally by the body, so this natural ingredient will plump-up the skin and hydrate it. When the skin is adequately hydrated, it helps to reduce the appearance of fine lines and wrinkles. The Hyaluronic Acid can also help the skin to look smoother, therefore, enhancing the skin and making it look younger. The perfect blend of Vitamin E, natural oils and Hyaluronic Acid can help to keep the skin hydrated.


Through a blend of Vitamin E and Sea Kale, its antioxidant properties work to protect the skin from the external elements such as bad weather and pollution. Helping to deal with free-radicals and deliver a level of protection that ensures the skin has a healthy glow.


The skin is exposed to both physical and chemical stress. Hyaluronic Acid protects the skin while the Natural Oils help to actively nourish the skin and keep it soft. The high dermal compatibility proteins of the Sweet Almond Oil work in a similar way to collagen. The Vitamin E and Jojoba Oil have soothing properties; therefore, it can help to smooth the skin, soothe it and reduce the appearance of redness, which makes it perfect for use after shaving.


The unique properties gently create a protective film on the skin that cannot be seen or felt. The Karite (Shea) Butter creates a protective film, fighting off potential damage that can be caused by cold temperatures, chemicals and dehydration, giving back elasticity and gentle softness.


The fruity, aromatic and green fragrance is complex – yet alluring. It contains the fig notes and a hint of basil, lime and bitter orange all of which are complemented by the gentle floral notes of jasmine and rose, white musk and sweet vanilla. All of this is delivered on a layer of balm, Tonka Beans and sweet woods.